
Franki · 2020 to 2025
I wrote it for Franki. You’re probably here for someone else.
To Lose A Dog is a memoir and a survival guide for the weeks after. It says the thing nobody around you will: your grief is real, and it is proportional.
Ready to reserve your copy?
Franki’s story is for anyone grieving a dog or preparing for goodbye.
$22 $28 · Estimated to ship December 2026 · Charged today · Cancel any time before it ships
1% of every sale goes to pet-loss and emergency veterinary charities.
The Mayor of Domino Park
Franki was an English Bulldog with a tongue that never stayed in his mouth, a personality that filled every room, and an ability to make complete strangers feel like they’d known him their whole lives.
He was born on Valentine’s Day 2020, the only puppy in his litter. Isaac lifted him out of a carrier at LaGuardia during lockdown, and inside a month the rules had changed. The morning massages became non-negotiable. The breakfast countdowns became performance art, ten down to one while he spun in circles. The walks through Domino Park became a daily parade where he held court and accepted love from everyone who passed.
Online, 1.5 million people followed his journey across TikTok, Instagram and YouTube. They watched him growl at dogs on television, refuse to walk on cold mornings, stare at Brooklyn sunsets like a philosopher contemplating eternity. They fell in love with his tongue-out smile, the one that became his signature, the one that said “I’m here, I’m happy, and I’m not putting my tongue away for anyone.”
He was a father figure to Freddi, another English Bulldog who arrived in 2023. Reluctant at first, Franki eventually became the patient, grumbling protector that Freddi needed.
He survived three pneumonia episodes in his first year, and never had another respiratory emergency after that. He fought every time. Then on March 28, 2025, at five years old, he was gone.
1,870 Days
February 14, 2020
Born on Valentine's Day
The only puppy in his litter. Born to be loved completely.
2020
Lockdown companion
Isaac meets Franki during the pandemic. A closed-off founder learns what it means to be present.
2020
Three pneumonia scares
Three hospitalisations in his first year. He fought back every time, and never had another respiratory emergency for the rest of his life.
2021
The Mayor of Domino Park
Franki becomes a Brooklyn fixture, the bulldog everyone stops to pet and photograph.
2021
Social media sensation
The signature tongue-out smile goes viral. Followers grow to hundreds of thousands across TikTok and Instagram.
November 2022
The sunset that went viral
A TikTok of Franki watching the Brooklyn sunset is featured in Newsweek and The Mirror. 230,000+ views. Described as "like Simba in The Lion King."
2023
1 million followers
Franki crosses 1 million followers on TikTok. The morning massages, meal countdowns, and Domino Park walks become daily rituals for fans worldwide.
2023
Freddi arrives
A second English Bulldog joins the family. Franki is reluctant for about a week, then becomes the patient, grumbling protector Freddi needs.
2024
1.5 million followers
Combined TikTok, Instagram and YouTube following reaches 1.5 million.
March 28, 2025
Lightning struck
At just five years old, Franki left us. The phone call that shattered a world.
Follow Franki’s Legacy
Franki’s accounts are still up, 1,870 days of him still there to scroll.
Memorial Video
A tribute to five years of unconditional love.
As Seen In
Newsweek
“Bulldog Who Loves To Sit and Stare at Sunsets Hailed As ‘Part Human’”
The Mirror
“Sweet Dog Obsessed with Watching Sunsets ‘Like Simba in The Lion King’”
Pet Lifestyles Magazine
“STARSTRUCK — Meet Social Media’s Newest Influencer”
Laughing Squid
“Little Bulldog Growls at a Big Dog Howling on Television”
“The most profound love stories don’t always happen between humans.”
Franki’s story is told in full in To Lose A Dog. But the reason to own it is the dog you were thinking about while you read this page.
Ready to reserve your copy?
Franki’s story is for anyone grieving a dog or preparing for goodbye.
$22 $28 · Estimated to ship December 2026 · Charged today · Cancel any time before it ships
1% of every sale goes to pet-loss and emergency veterinary charities.
This is an estimate, not a guarantee. If it moves, we email you before you have to ask. Pre-orders are charged in full at the time of purchase, which is what funds the print run. Because nothing has shipped yet, you can cancel for a full refund at any point before your copy leaves the warehouse. Email franki@toloseadog.com and we will process it; you do not need to give a reason.
Want to know when it's out?
If you came here for Franki rather than for a book, that is completely fine. Leave your email and I will write once, when it is finished, and not again.