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Pet Loss Support

Looking for words that understand pet loss?

To Lose a Dog is Isaac and Franki’s love story, for someone who knows what it means to love a dog.

Ready to reserve your copy?

Franki’s story is for anyone grieving a dog or preparing for goodbye.

$24.99 $29.99 · + shipping · Estimated to ship December 2026 · Charged today · Cancel any time before it ships

US shipping is $4.90. Other countries are calculated at checkout.

1% of every sale goes to pet-loss and emergency veterinary charities.

To Lose a Dog book cover

More than a sympathy card. More than “I’m sorry.”

Most people want to help a grieving friend but don’t know how. Flowers die. Cards get lost. But a book that says “your grief is real, it’s valid, and here’s someone who understands”, that stays.

To Lose a Dog is a memoir by Isaac Horowitz about the life he shared with his English Bulldog Franki: their routines, their bond, the loss, and life afterward.

This book is for people who…

Just lost their dog and can't stop crying

Keeps hearing "it was just a dog" from people who don't understand

Is grieving alone because no one takes pet loss seriously

Lost a dog suddenly and is overwhelmed by guilt

Has an aging or sick dog and is preparing for goodbye

Followed Franki's journey and wants the full story

What readers will find

A life together

The morning massages, the breakfast countdowns, and the everyday moments that made Franki family.

A love story

Isaac tells Franki’s story, from the beginning of their life together to the goodbye and what came after.

The words you can’t find

When you don’t know what to say, this book says it. 80,000 words of “I understand.”

To Lose a Dog book cover

$24.99 · Estimated to ship December 2026

Pre-order price saves $5 off the $29.99 retail price. This is an estimate, not a guarantee. If it moves, we email you before you have to ask. Your card is charged when you place the pre-order. You can cancel for a full refund any time before your copy ships.

Secure Shopify checkout · Charged today · Cancel any time before it ships